If you’re a business owner in Dubai looking to grow online.Here’s a breakdown of what each one does, how much it costs, and when it’s worth it.

Google Ads: Get Found When People Are Searching

Google Ads help you appear on top of search results when users are actively looking for your product or service. It’s perfect for targeting high-intent buyers.

💰 Estimated Cost in Dubai (2025):

• Cost-Per-Click (CPC): AED 3 – AED 15+, depending on your industry
• Monthly Budget: AED 1,500 – AED 10,000+
• You only pay when someone clicks your ad

✅ Great for: Real estate, legal, IT, education, local services
✅ Fast visibility, measurable ROI

Meta Ads: Engage Your Audience Where They Scroll

Meta Ads (Facebook, Instagram) are fantastic for visual storytelling and building awareness — especially when users aren’t actively searching but are open to being inspired.

💰 Estimated Cost in Dubai (2025):

• Cost Per Click: AED 0.80 – AED 4.50
• Daily Spend: AED 50 – AED 300
• Perfect for retargeting and reaching a broader but relevant audience

✅ Great for: E-commerce, fashion, F&B, events, training institutes
✅ More visual and flexible than search ads

PPC (Pay-Per-Click): Pay Only When You Get Clicks

PPC is the umbrella strategy — it includes Google Ads, Meta Ads, LinkedIn Ads, etc. You set your budget and pay only when users take action (click, call, fill a form).

💰 Typical Monthly Budget Range:

• Small Businesses: AED 2,000 – AED 5,000
• Mid to Large: AED 10,000 – AED 50,000+

✅ Control over your costs
✅ Clear, data-backed campaign performance

SEO: Organic Traffic That Builds Over Time

SEO helps your website appear organically on Google — meaning you’re not paying per click, but rather investing in content, structure, speed, and strategy that builds lasting visibility.

💰 Estimated SEO Cost in Dubai (2025):

• Monthly Packages: AED 1,500 – AED 6,000+
• Time to see strong results: 3 to 6 months

✅ Ideal for businesses aiming for long-term brand authority
✅ Builds trust, credibility, and free traffic